Director, Urban and Community Studies Institute

Rob Moir joined UNB Saint John in 1996 and is currently serving as Associate Dean (Research and Special Projects) and Associate Professor of Economics within the Faculty of Business. He received a BArts&Science (Honours in Economics) from McMaster, an MA from Queen’s, and a PhD from McMaster.

He has been a visiting research scholar at the University of Arizona in Tucson, and the Cognitive and Experimental Economics Laboratory at the University of Trento in Trento, Italy. He has also been a visiting professor at the Huazhong University of Science and Technology in Wuhan, China.

In May 2018, Rob Moir was named a John Dobson Enactus Fellow by the John Dobson Foundation. This national award honours those who have demonstrated a commitment to shaping generations of entrepreneurial leaders.

Dr Moir’s key research topic is the role of cooperation in the economy. Specifically, he used research methods identified in the fields of game theory, and experimental and behavioral economics to determine what drives cooperation and how mechanisms might be designed to facilitate cooperation when cooperation is beneficial to an economy. This has led him to inquiries into environmental issues, market structure, governance, strategy framing, public good provision, gambling, economic measurement, happiness, and community economic development. Dr. Moir also currently holds two research grants for research on the economic impact of tourism in New Brunswick.

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